We help you define your purpose and
share it with the world.

We help you define your purpose and share it with the world.

OUR ETHOS

At Purpose, we believe your mission is more than business - it's your passion, livelihood, and legacy. That’s why we meet you wherever you are in your journey to craft personalized strategies that bring your goals to life. We listen, refine, and execute with conviction, ensuring your voice stands out and your impact endures.
Because for us, your vision isn’t just a destination,
it’s our purpose.

LET'S TALK

SERVICES
Strategic Communications

Tailored Communications Plans, Stakeholder Engagement,

Message Development, Crisis Communications, Media Outreach

Media Trainings

  • Tailored Communications Plans
  • Stakeholder Engagement
  • Message Development
  • Crisis Communications
  • Media Outreach
  • Media Trainings
Brand Management

Brand Positioning, Thought Leadership, Cultural Competency,

Landscape Analysis, Event Activation, Brand Partnerships

  • Brand Positioning
  • Thought Leadership
  • Cultural Competency
  • Landscape Analysis
  • Event Activation
  • Brand Partnerships
Digital Marketing

Social Media Strategy, Email and Newsletter Marketing, Website Strategy,

Digital Content Production, Platform Audits and Recommendations,

Social Listening

  • Social Media Strategy
  • Email Marketing and
  • Newsletter Marketing
  • Website Strategy
  • Digital Content Production
  • Platform Audits and
  • Recommendations
  • Social Listening

TESTIMONIALS

Tara left an indelible mark on the NAACP during her time as a consultant. Through the successful execution of numerous campaigns and navigating daily crisis comms, Tara was always thorough, consistent, and supportive. She crafted messaging suitable for our audience and understood the plight of the community we serve. Tara was key in securing media placements and worked around the clock to ensure our voice was heard, our mission was amplified, and our reputation remained strong. Her dedication and professionalism makes her an invaluable asset to any team.
Chyna Fields
Public Relations Manager with the NAACP
Tara Ruff was an invaluable communications consultant for the Lawyers' Committee for Civil Rights Under Law. She excelled at transforming complex legal briefs into clear, accessible materials like press releases and statements, while seamlessly coordinating press calls and securing top-tier media placements. In our high-stakes, fast-paced environment, Tara consistently delivered thoughtful and impactful support, increasing visibility for our mission and driving greater awareness around the advancement of civil rights.
Lacy Crawford
Director of Earned Media at the Lawyers' Committee for Civil Rights Under Law
Children’s Rights had the pleasure of working with Tara as part of our communications support team. She played a pivotal role in drafting powerful op-eds, advising on media strategy, and shaping public messaging around sensitive issues. Whether strategizing outreach, refining our communication approach, or crafting messaging to address complex topics, Tara brings a depth of insight and strategic expertise that elevates every project. Her professionalism, creative problem-solving, and commitment to our mission left a lasting impact, and we highly recommend her for any future endeavor.
Kristina Chenault
Senior Communications Manager at Children’s Rights
With two restaurants in the Bay Area, we turned to Tara to help us stand out in a highly competitive market. She developed strategies tailored to our brand and flawlessly executed a comprehensive communications plan, securing meaningful media opportunities and creatively spotlighting what makes us unique. Her expertise in storytelling and her deep understanding of diversity and inclusion helped us position these values at the heart of our brand identity - making them our superpower and, in many ways, making her ours too.
Lisa Ahmad
Owner & Chef, Mirchi Cafe