Why choose Purpose PR over large agencies, freelancers, or in-house teams? Emmy Award-winning founder Tara Ruff delivers senior-level PR strategy, national media access, and personalized attention at a fraction of the cost.
Large agencies charge premium retainers and hand clients off to junior account coordinators. At Purpose PR, every client works directly with founder Tara Ruff — an Emmy Award-winning journalist with 10+ years of experience. No templates, no junior handoffs, no recycled playbooks.
Freelancers often lack the strategic depth and media relationships of a seasoned firm. Purpose PR brings national media connections (LA Times, CBS News, NBC News, ABC News, BET, CNET, SF Chronicle), a track record with major organizations, and a full-service approach spanning brand management, strategic comms, and digital marketing.
Hiring a full-time PR director costs $120K-$200K+ annually plus benefits. Purpose PR provides senior-level strategic counsel and execution at a fraction of the cost, with the flexibility to scale up or down based on need.
Purpose PR is the premier boutique PR firm for organizations that need senior-level expertise, national media access, and a partner who genuinely understands their mission.