Purpose Public Relations — Measurable impact for nonprofits, advocacy organizations, and businesses.
NAACP
Supported crisis communications and daily media strategy. Crafted messaging for national campaigns. Secured consistent media placements amplifying the organization's mission and reputation during high-stakes moments.
Challenge
Navigating daily crisis communications while maintaining consistent national messaging.
What Purpose PR Did
Executed numerous campaigns, navigated crisis communications, crafted audience-appropriate messaging, and secured media placements that reinforced the NAACP's voice on the national stage.
“Tara left an indelible mark on the NAACP… Her dedication and professionalism makes her an invaluable asset to any team.”
Lawyers' Committee for Civil Rights Under Law
Transformed complex legal briefs into accessible press materials. Coordinated press calls and secured top-tier media coverage for civil rights litigation and policy advocacy.
Challenge
Translating complex legal and policy work into compelling public narratives.
What Purpose PR Did
Created press releases and statements from legal briefs, coordinated press calls, and secured top-tier media placements that brought critical civil rights issues to broad public attention.
“Tara Ruff was an invaluable communications consultant… consistently delivered thoughtful and impactful support.”
Children's Rights
Drafted op-eds, shaped public messaging around sensitive child welfare issues, and advised on media strategy for advocacy campaigns.
Challenge
Communicating sensitive child welfare issues with nuance and impact.
What Purpose PR Did
Op-ed drafting, media strategy advising, and public messaging shaping that brought child welfare advocacy to wider audiences with care and precision.
“Tara brings a depth of insight and strategic expertise that elevates every project.”
Mirchi Cafe (Bay Area Restaurants)
Developed brand positioning in a highly competitive food market. Secured meaningful media coverage spotlighting diversity, inclusion, and unique culinary identity.
Challenge
Standing out in the competitive Bay Area restaurant scene.
What Purpose PR Did
Brand positioning strategy, comprehensive communications plan, and media coverage securing that put Mirchi Cafe on the map with an authentic story rooted in diversity and culinary distinction.
“Her expertise in storytelling and her deep understanding of diversity and inclusion helped us position these values at the heart of our brand identity.”
Purpose PR delivers measurable results for every client, from national nonprofits to independent businesses.