Hi there.

I'm Tara Ruff, a public relations consultant and Emmy-award winning journalist with over a decade of experience helping people and organizations share their stories. My career has taken me across strategic communications, journalism, and brand management, where I've partnered with individuals and organizations to inspire, connect, and drive meaningful change.

I founded Purpose with a singular goal: to help individuals and brands uncover their true identities and tell their stories with authenticity. For me, it's more than storytelling - it's about celebrating who you are and what you're striving to achieve. Whether you're building something new or elevating your legacy, we're here to help you discover what makes you unique, amplify your voice, and ensure your story is seen, heard, and felt in the moments that matter most.

Let's create something extraordinary together.